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New Home Marketing Services Blog

MLS Listing Content - The Case for Keeping it “Real”

Russ Beymer - Monday, March 02, 2015 |
We know how tempting it can be. There are all those resale listings out there, and the photos of those resale homes in MLS have window treatments and painted walls. And when you walk out on the deck, the patio furniture looks perfectly staged, and you can just imagine some future homeowners entertaining their friends and family members out on the deck. And that little voice in the back of your head says, “C’mon, it’s not going to hurt anybody. Just take some photos from your model home and use them. I mean, Read More

Builders and Realtors – Working Smarter, not Just Harder

Kevin Wilzbach - Monday, February 09, 2015 |
At any given moment, during any given day, one of the 5500+ Realtors that belong to any one MLS is trying to make a decision on which home or homes to show his or her client. Builder sales representatives recognize the importance of working with Realtors and are constantly engaged in trying to figure out the best ways to attract a Realtor’s attention. So what’s the best way to proceed? With all the things a sales rep could do, what are the things you should do? Let’s begin by exploring what we call the four  Read More

Lead “Leakage” – Don’t Compromise the Value of your Listings

Kevin Wilzbach - Monday, January 19, 2015 |
Lead “Leakage” – Don’t Compromise the Value of your Listings Did you know that builders who build and show spec home inventory run a real risk of having to deal with a problem we call “lead leakage”. Unlike a specific lost lead that you know about and can touch and see, lead leakage is more insidious. It’s about how bad processes and missed opportunities can create loss opportunities that “you didn’t even know you had.” The reason it’s so bad Read More

Moving On! The Case for Shaking up the Way Builders Work With Realtors

Kevin Wilzbach - Monday, January 05, 2015 |
We’ve all been there. We get comfortable doing something over and over; we know it; it’s familiar, and we can point to something, sometime, somewhere that appears to validate this comfortable, repetitive task. This is what NHMS believes describes how some builder sales reps continue to deal with Realtors. Maybe it’s something as simple as dropping new home flyers at brokerage houses over and over and over. Or maybe the sales rep has an email list of Realtor names he or she has compiled over time. Some may  Read More

Resale Influences Finished Lot Acquisition Decisions

Kevin Wilzbach - Monday, December 01, 2014 |
Resale Influences Finished Lot Acquisition Decisions . . . or (Reason #8 of the top 10 reasons why Builders MUST know resale) As we continue to share with you the individual elements that make up The top 10 Reasons Why Builders Must Know Resale, it should be clear by now that New Home Marketing Services (NHMS) believes strongly in the power of resale to affect a residential builder’s success in the marketplace. What we do as a company; the products we deliver; the services we offer, a Read More

Can an uptick in new construction negatively affect resale?

Russ Beymer - Monday, November 10, 2014 |
In the article, “Shrinking distressed inventory, new construction may hurt existing home sales”, (http://www.housingwire.com/articles/30576-shrinking-distressed-inventory-new-construction-may-hurt-existing-home-sales) the author makes the argument that a spike in new construction may hurt the ability of sellers to sell resale. He even seems to allude to the fact that new construction may provide the same competitive pressures on resale as distressed properties. While he is correct that a large number of buyers may prefer  Read More

Resale Strongly Influences the Consumer's View of the New Construction Market

Kevin Wilzbach - Monday, October 27, 2014 |
Resale Strongly Influences the Consumer’s View of the New Construction Market . . . or (Reason #7 of the top 10 reasons why Builders MUST know resale) As we continue to share with you the individual elements that make up The top 10 Reasons Why Builders Must Know Resale, it should be clear by now that New Home Marketing Services (NHMS) believes strongly in the power of resale to affect a residential builder’s success in the marketplace. W Read More

Using Data to Challenge Your "Gut"

Kevin Wilzbach - Thursday, October 23, 2014 |
Using Data to Challenge Your "Gut" The article “Inspired Homes is reinventing local home construction” (http://www.bizjournals.com/kansascity/blog/bizventures-kc/2014/07/inspired-homes-reinvents-kc-home-construction.html?page=all) is a great example of what should be the changing face of new home construction business practices. Rather than relying simply on “gut feel” or the more common “that’s the way we've always done it” mentality, builders should pay closer attention to marketplace data.  Read More

Inventory Home Sales -- Do You Rely on a Hope and a Prayer?

Russ Beymer - Monday, September 29, 2014 |
How often do we rush around each day, complaining that there is just not enough time in the day to get things done? When that happens, take a moment and ask yourself, “Is part of why I’m so busy because I’m doing the same things over and over?” If you answered yes, then New Home Marketing Services suggests reading "5 Steps for Documenting Your Systems" (http://www.e-myth.com/cs/user/print/post/5-steps-for-documenting-your-systems). Here’s an incredibly simple example about the importance  Read More

Drees Homes Says Yes to Kaleidoscope

Kevin Wilzbach - Wednesday, September 24, 2014 |
For Immediate Release September 12, 2014 Drees Homes’ Cincinnati and Northern Kentucky Divisions sign up to use Kaleidoscope (Hebron, KY) New Home Marketing Services (NHMS) is pleased to announce that Drees Homes’ Cincinnati and Northern Kentucky divisions have agreed to use its data analytics tool, Kaleidoscope. This brings to 3 the number of Drees Homes’ division that use Kaleidoscope. Available through partner brokers, Kaleidoscope is designed to grow new construction listings b Read More